YouTube and Video Marketing Mastery In 2023

"YouTube and Video Marketing Mastery"

is a comprehensive course designed to equip you with the knowledge and skills needed to excel in the world of video marketing on YouTube.

Whether you're a beginner looking to kickstart your YouTube channel or an experienced marketer aiming to optimize your video content, this course provides you with the essential strategies and techniques to succeed.

Throughout the course, you will delve into various aspects of video marketing, starting with the fundamentals of creating compelling and engaging videos. You'll learn how to plan, script, shoot, and edit high-quality videos that resonate with your target audience. Understanding the technical aspects of video production, including camera angles, lighting, sound, and editing software, will be covered to ensure your videos are polished and professional.

Additionally, this course emphasizes the importance of optimizing your YouTube channel and videos for maximum visibility and organic reach. You'll explore the intricacies of YouTube SEO (Search Engine Optimization) and discover how to leverage keywords, tags, and descriptions to improve your video's discoverability and rank higher in search results. You'll also learn strategies to engage viewers through captivating thumbnails, compelling titles, and effective video descriptions.

Furthermore, the course delves into the realm of audience engagement and growth. You'll explore techniques to increase your subscriber base, enhance viewer interaction through comments and community engagement, and harness the power of social media to promote your YouTube channel effectively. The course also covers strategies to collaborate with other YouTubers, leverage influencer marketing, and utilize YouTube analytics to gain insights into your audience's preferences and behaviour's.

Ultimately, "YouTube and Video Marketing Mastery" equips you with the tools and knowledge to create a successful YouTube channel and leverage video marketing for your business or personal brand. Whether you aim to generate leads, drive traffic, or build a loyal community, this course provides you with the essential skills to thrive in the ever-evolving world of YouTube and video marketing.

Skills you will learn

• Youtube Marketing
• Video Marketing Strategy
• Instagram Marketing
• Social Media Promotions
• Digital Marketing Strategy

CURRICULUM

1 Course Introduction

2 Establishing a Video Marketing Strategy

2.1 Lesson Introduction

2.2 Introduction to Video Marketing

2.3 Crafting Your Video Marketing Strategy

2.4 Videos Storytelling

2.5 Making videos people want to watch

2.6 Optimum Length for Videos

2.7 Optimizing your videos

2.8 Keyword Research

2.9 Creating Amazing Videos

2.10 Optimizing Videos for Search- Google and YouTube

2.11 Building Authority with YouTube Channel

2.12 Promoting Your videos

2.13 Episodic Videos

2.14 Creating Tent Pole Events Videos

2.15 Scheduling Your Videos

2.16 Key Takeaways

3 Gaining Exposure and Measuring Impact

3.1 Lesson Introduction

3.2 Introduction to Media Platforms

3.3 Promoting Owned Videos

3.4 YouTube Channels

3.5 Social Media Promotion

3.6 Promoting Earned Video

3.7 Video Influencers Vloggers

3.8 Promoting Paid Media

3.9 Using Customer Journey Models

3.10 Measuring Impact

3.11 YouTube Analytics

3.12 Key Takeaways

4 YouTube Advertising

4.1 Lesson Introduction

4.2 YouTube Advertising Key Players-1

4.3 YouTube Video Ad Formats

4.4 Scheduling, Targeting, and Remarketing Video Ads

4.5 Placing Reserved Media

4.6 Key Performance Metrics

4.7 Optimizing YouTube Ads

4.8 YouTube Ads Best Practices

4.9 Key Takeaways

5 Leveraging Mobile Video

5.1 Lesson Introduction

5.2 Mobile Video and Live Streaming

5.4 Mobile Videos Target Audience

5.5 Videos People Watch and Share

5.6 Vertical Videos

5.7 When To Make Mobile Videos

5.8 Key Takeaways

6 Promoting and Measuring Mobile Video

6.1 Lesson Introduction

6.2 What Makes Mobile Videos Unique

6.3 Mobile Video Opportunities for Brands

6.4 Where and How to Promote Mobile Videos

6.5 Mobile Video Advertising

6.6 Mobile Video Ads YouTube

6.7 Mobile Video Ads Facebook and Instagram

6.8 Mobile Video Ads Case Studies

6.9 Measuring the Success of Mobile Videos6.9 Measuring the Success of Mobile Videos

6.10 Key Takeaways

7 YouTube How Tos

7.1 Lesson Introduction

7.2 Demo Uploading a Video to YouTube—Desktop

7.6 Demo Editing a Video on YouTube

7.7 Demo Optimizing a Video on YouTube Studio

7.8 Demo Creating a YouTube Channel

7.9 Demo Checking the YouTube Channel Settings

7.10 Demo Optimizing a YouTube Channel

7.11 YouTube Channel Views and Subscribers

7.12 Factors that Make a Great Video

7.13 Monetizing Your YouTube Channel

7.14 Key Takeaways

8 Instagram How Tos

8.1 Lesson Introduction

8.2 Shooting and Editing a Great Video

8.3 Editing in External Apps

8.4 Video Categories

8.5 Video Types

8.6 Demo Instagram’s Video Editing Options

8.7 Demo Instagram’s Video Filters

8.8 Monetizing Your Instagram Videos

8.9 Key Takeaways

9 Video Ads on Different Social Media Channels

9.1 Lesson Introduction

9.2 Video Ads on Facebook and Instagram

9.3 Video Ads on LinkedIn

9.4 Video Ads on Twitter

9.5 Video Ads on Snapchat

9.6 Video Ads on Pinterest

9.7 Key Takeaways

10 Impact of GDPR on YouTube Advertising

10.1 Lesson Introduction

10.2 GDPR's Effect on YouTube Advertising

10.3 GDPR’s Impact on the Video Advertising Ecosystem

10.4 GDPR and Audience Targeting in YouTube Advertising

10.5 Key Takeaways

11 Video Advertising for B2B Marketeers

11.1 Lesson Introduction

11.2 Impact of Video Advertising in B2B

11.3 Video Advertising in B2B Examples

11.4 Best Channels for B2B Videos

11.5 Challenges B2B Marketeers Face in Video Advertising

11.6 Key Takeaways

12 The Future of Video Marketing

12.1 Lesson Introduction

12.2 Future Trends in Video Marketing

12.3 Three-Sixty-Degree Video

12.4 Augmented Reality

12.5 Virtual Reality

12.6 Key Takeaways